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Orthopaedics is fundamentally about the musculoskeletal system, particularly joints and movement, whilst this not-for-profit medical foundation is solely concerned with the growth of scientific knowledge in the field. The forms within the newly created logo aim to encompass both concepts -- an interconnected and articulated joint system, and a structure that suggests accumulative growth // Further to our design expertise, chacha also brought on board an experienced brand strategist and copywriter, to help refine the foundation's message // Initial production for the project included a website, exhibition display and various literature items.

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Starchild is a Soho-based film production company that specialises in 'genre' films. Their love of Sci-Fi gave birth to the name, and the drama and intrigue of the big screen was the inspiration for the visual identity // The stark yet soft letterforms created with projected light speak of the scale and spectacle of the cinematic experience //  Litho printed A2 sheets were printed as posters and then cut down to form a variety of letterheads and comp slips; accentuating the delicate detail of each of the large letters. 

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Identity for a landscape design company // Chacha designed a strong and simple mark which we then projected onto various surfaces and materials featured in LDC’s landscaping projects, namely timber, water and foliage // Bright, fresh colours were chosen in consultation with the client, and the result was a best-of-both-worlds solution: a strong corporate identity simultaneously expressed with unusual flare.

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Sister marine engineering companies cwaves and mwaves share an identity with counterchanged colourways // Chacha produced a stationery range, literature and a web site using the newly created identity.

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Acquired by the Shine Group, the Sawston and Nightingale brands were in desperate need of some polish // Chacha were commissioned to produce a full stationery suite, coordinated for each brand, as well as marketing literature and a web site // The theme of the identity: one-plus-one equals more-than-two.

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Creating an entire brand around an existing logotype is a difficult task. We opted for an op-art theme – resurrecting the look of the swinging sixties in London in a fresh and fun way // The sales talk: since chacha took on the William Morris LONDON brand the eyewear company turnover has tripled.

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A set of stationery for photographer Alex Buckingham with images printed as full-bleed negative duotones on the reverse of each item // The result is a watermark-like positive image when viewed through the writing side.

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The Hub is a highly iconic circular sports centre in London’s Regent’s Park, designed by David Morley Architects // The identity, reflecting the building plan is a colourful and flexible logo providing many opportunities to reinforce the brand.