ORUK

Identity

This not-for-profit medical foundation is solely concerned with the growth of scientific knowledge in the field of orthopaedics. The forms within the newly created logo aim to encompass the concepts of an interconnected and articulated joint system, and a corporate structure that suggests accumulative growth // Initial production for the project included a website, exhibition display and various literature items.

Starchild Pictures

Identity

Starchild is a Soho-based film production company that specialises in 'genre' films. Their love of Sci-Fi gave birth to the name, and the drama and intrigue of the big screen was the inspiration for the visual identity // The stark yet soft letterforms created with projected light speak of the scale and spectacle of the cinematic experience //  Litho printed A2 sheets were printed as posters and then cut down to form a variety of letterheads and comp slips; accentuating the delicate detail of each of the large letters. 

Cwaves / Mwaves

Identity

Sister marine engineering companies cwaves and mwaves share an identity with counterchanged colourways // Chacha produced a stationery range, literature and a web site using the newly created identity.

The Hub

Identity

The Hub is a highly iconic circular sports centre in London’s Regent’s Park, designed by David Morley Architects // The identity, reflecting the building plan is a colourful and flexible logo providing many opportunities to reinforce the brand.

LDC Landscapes

Identity

Identity for a landscape design company // Chacha designed a strong and simple mark which we then projected onto various surfaces and materials featured in LDC’s landscaping projects, namely timber, water and foliage // Bright, fresh colours were chosen in consultation with the client, and the result was a best-of-both-worlds solution: a strong corporate identity simultaneously expressed with unusual flare.

William Morris London

Retail Brand

Creating an entire brand around an existing logotype is a difficult task. We opted for an op-art theme – resurrecting the look of the swinging sixties in London in a fresh and fun way // The sales talk: since chacha took on the William Morris LONDON brand the eyewear company turnover has tripled.